Can''t See Your Shadow? You May Get a Burn!
FOR IMMEDIATE RELEASE:
FOR MORE INFORMATION ~ CONTACT:
Jenny Hogan or Larry Oskin l Marketing Solutions, Inc. l PHN: 703-359-6000 l EML: JHogan@MktgSols.com
Can’t See Your Shadow? You May Get a Burn!
Protect Yourself from Skin Cancer and Premature Aging with Full Spectrum Sunscreen and Sun Awareness Tips
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Sun damage occurs whenever we are outside. Some people think about sun protection only when they spend a full day at the beach or pool. But sun exposure adds up day after day. It happens whenever you are in the sun – golfing, gardening, fishing, hiking, biking, attending a baseball game, or driving in your car. In fact, the sun''s harmful ultraviolet (UV) radiation can go through automobile and residential windows, as well as penetrate many types of clothes. The left side of the face is the side most affected by the sun damage due to time spent driving. In addition to wearing sunscreen, seeking shade, wearing tightly-woven clothing, and avoiding the intense sun from 10 am to 4 pm are excellent ways to protect yourself from sun damage and skin cancer.
Men may be even more vulnerable to sun damage and skin cancer and especially need to be reminded to wear sunscreen. In a recent study, only 34% of men interviewed used sunscreen; and only 14% of men interviewed actually covered all exposed skin with sunscreen. Men just aren’t used to the same skincare regimens that women undertake, and many women’s skincare products and cosmetics now have sunscreens included, giving them an added measure of protection. Outdoor activities and sports events are also largely dominated by men. Golfing is a sport that has recently increased skin cancer awareness greatly. Many golf pros and instructors are advising the golfing community to protect themselves from the sun, as most players spend hours on the course during times of peak daylight. According to the PGA, one golfer dies from skin cancer every twelve rounds, and 75,000 golfers per year are diagnosed with the disease. Although men and women of Caucasian ancestry are the most affected by sun damage and skin cancer, they are by no means alone. African Americans and other people of color can develop skin cancer too, particularly on the palms, feet and under the nails. And for all ethnicities, children are most at risk, with sunscreen use an absolute must. Just one blistering sunburn in childhood is estimated to double the risk of getting melanoma later in life.
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Source: Jenny Hogan



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